These guys know how to suck you in... huge open doors to see in as you walk by, Italian racing paraphernalia going up the high ceilings, luxurious clothes, and... an Alfa Romeo Vintage Race Car!!! Awesome. Granted, I have a thing for Alfa's since my first car was a red '86 Alfa Romeo Spider convertible, but this was something special nonetheless. It's an Argentinian based store called Etiqueta Negra. Never heard of it? Neither had I. This is the first stateside store, opened in December of last year on Lafayette Street on the border of Nolita and Soho. Reports are that in spite of the tough business environment, business has been good. They carry both men's and woman's lines, both of which are classical and high end luxury quality. The company prides itself in providing top-of-the-line quality at lower price points consumers will find with better known luxury labels. They have plans to open several more stores in North America, both in Manhattan and elsewhere. Let's hope they keep the eye-candy coming... both the clothes and vintage roadsters!
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